How many flyers do I need for a letterbox drop?

Most agents do not need the whole suburb — a walk of two to three streets around the property is commonly 100 to 300 homes, inside our smallest run of 250 flyers. Use the calculator's suburb figure when you are covering more ground than that, for a new-to-the-area campaign rather than one listing. See what agencies usually order for boards, A-frames and cards to go with it.

The same rule as a real estate drop: the streets immediately around the job, not the postcode. A finished job is the best reason a neighbour will keep a flyer — they have already seen the van and the work. See what tradies usually order for vehicle signage and cards to go with it.

Trade estimates commonly cited for unaddressed advertising sit around 0.5 to 1% response — a planning figure from general industry commentary, not a number we can promise for your letterbox, your offer or your suburb, which is why it is not built into this calculator. What a drop reliably does is put your name in front of everyone in a defined area at a known cost, which is the same job a local Facebook or Google ad does at a less predictable one.

A dwelling count, from the 2021 Census — the nearest true public figure to a letterbox count that exists. It is not the same thing: a block of units usually shares one bank of boxes, and roughly one letterbox in four nationally carries a no-junk-mail sticker Australia Post cannot see through. Treat the figure as an upper limit, not a guarantee of delivery.

Yes — add as many suburbs as you like and the calculator sums them into one dwelling count and one flyer run, which is how a campaign is actually printed. Search a four-digit postcode and it offers to add every suburb in it at once. There is no reason to print four separate jobs for four adjoining suburbs; one run at the higher quantity is cheaper per flyer than four small ones.

Yes. Type the four digits and you get every suburb in that postcode, with its own dwelling count, plus the option to add the lot. Postcodes and suburbs are not the same shape — a postcode usually covers several suburbs and a few suburbs straddle two postcodes — so the tool shows you which suburbs are in play rather than quietly assuming.

DL (99 × 210mm) and A5 (148 × 210mm) cost the same and both fit a letterbox flat, so pick on how much you have to say: DL for one message, A5 for a photo and a message. Go to a folded A4 down to DL when one sheet genuinely is not enough — several listings, a full price list, before-and-afters. It costs more per door, and it is scored before folding so the stock creases cleanly instead of cracking along the fold.

Because that is where we print flat print, and a letterbox run is planned around where it is printed. The rest of the country can still order the flyers; it is the suburb-by-suburb dwelling counts that stop here, and adding every state would make the dataset several times larger.

Try fewer letters, or search the postcode instead — the search matches any part of a name, so three or four letters is usually enough. The Bureau of Statistics adds a bracketed qualifier to about one suburb in seven where the name repeats elsewhere, and a postcode gets past that in one step. If it genuinely is not there, (02) 5302 3372 and we will look it up from the same source directly.

Yes — every private dwelling the Census counted, house or unit. That is exactly why a high-density suburb's dwelling figure can overstate its letterbox count more than a suburb of standalone houses does: shared entries mean shared boxes.

Straight from the same tier list the flyers page prices from — whatever this tool recommends is the figure you would see there, GST included, before freight. It updates automatically if our prices change.

Not yet on this page — it works in whole suburbs and postcodes for now. For one street or a small pocket, order our smallest run of 250 flyers and count the doors yourself; for an area that is bigger than one suburb but not a clean group of them, ask us and we will size it properly.