Cards, flyers, brochures, menus
300dpi
Under a metre: held or read close up, A3 and smaller
See your proof before we print it. Delivered Australia-wide · approved by you, not by us.
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OfferNearly-ready file? We check it and set it up free with your printDesign and setup
Free tool · nothing leaves your browser · Updated · Report a problem
This tool tells you the real dpi of an image at the size it will be printed, in your browser — your file never leaves your computer. Drop in the image, enter the size, and get a straight answer about whether it will hold up.
Automated · not a substitute for a person
These tools run on their own in your browser, and automatic is not the same as correct. A trace can miss a curve or turn a smooth arc into short straight segments. A cut contour can clip a tight corner. Bleed can be added to a file that was never built to carry it, and a check can pass artwork that still has something wrong with it only a person would notice. Treat what comes out as a starting point, not a proof.
If you are not happy with the result, send it to us and we will set the artwork up properly — free when you print the job with us. No setup fee, nothing to pay for the time. We would far rather spend twenty minutes on a file than have you print something you are not pleased with, and you still see a proof before anything runs. If you are printing it somewhere else, we will still set it up — that is artwork setup, at a fixed price from $29.
For banners, posters and signs
The figures are about twice what the eye can separate at each distance, so there is room for fine detail and for the person who walks up close. The default above is an 850 × 2000mm pull-up banner read from two metres.
An image is not "300dpi" or "72dpi" on its own. Dots per inch only exists once you decide how big it is going to be printed — the same 1000-pixel-wide file is beautifully sharp on a business card and unusably soft on an A1 poster.
The arithmetic is simple. Divide the pixel width by the printed width, converting millimetres to inches on the way, because that is literally what dots-per-inch means:
1063 pixels ÷ (90mm ÷ 25.4) = 300dpi
Everything else on this site is in millimetres, as it should be. DPI is the one exception, and it stays — it is the term every printer in Australia uses, and dots-per-centimetre would be technically tidier and completely unusable in a conversation with a press.
That is why a file can be rejected as "low resolution" even though it looked perfect on screen. A screen shows roughly 100 pixels per inch; a press lays down 300. Your monitor is flattering the file by a factor of three.
300dpi is the standard for anything held in the hand or read close up. It is emphatically not the standard for everything — a billboard printed at 300dpi would be an enormous file for no visible gain, because nobody stands 300mm from a billboard.
Cards, flyers, brochures, menus
Under a metre: held or read close up, A3 and smaller
Posters, pull-up and vinyl banners
1 to 3 metres: A2 to A0 and larger
Corflute, A-frames
3 to 5 metres
Shopfront and vehicle signage
5 metres and beyond
Upscaling does not add detail. Enlarging a small image in Photoshop produces a bigger file with the same information in it, spread more thinly. The dpi number goes up and the print does not improve. If a file is genuinely too small, the fix is a larger original — or a design that uses it smaller.
Resolution is only one of four things that go wrong. What the others are, and what each fix costs.
Resolution, dpi and viewing distance explained properly.
Resolution is right — now check the file has bleed.
A2 to A0 on satin or gloss, proofed before printing.
Tool last updated . Something not right? Report a problem.