How much does flyer printing cost in Australia?

What they cost, by quantity

Every figure below is DL — 99 × 210mm, the standard letterbox and counter size — on 150gsm gloss, printed full colour one side, including GST. Read from the same price list the checkout charges from.

A flyer is priced by how much of a press sheet it takes, so the size is not a cosmetic choice. At 1000 flyers on 150gsm, one side:

• DL, 99 × 210mm — $0.12 each. The letterbox and counter standard.
• A5, 148 × 210mm — $0.14 each. Roughly half an A4 page.
• A4, 210 × 297mm — $0.22 each. A full page, and about twice a DL.

A DL is the cheapest way to put something in a hand or a letterbox, which is why it is the default here and in most of the trade.

This surprises people, and it is worth understanding because it is not a mistake.

150gsm is the weight the entire trade buys by the pallet, so it is the cheapest sheet on the floor. 115gsm is a lighter, specialty stock bought in small quantities — and small quantities cost more per sheet regardless of how little the paper weighs. Each stock here is priced as its own list rather than as a surcharge on 150gsm, because that is how the press charges for them.

So if you are choosing a lighter stock to save money, it will not. Choose 115gsm when you want a flyer that feels light and disposable, and 250gsm or 300gsm when you want one that feels like it is worth keeping. Paper weights explained sets out what each weight is for.

Delivery. Delivery is included in this price — Australia-wide, with no freight line at the cart and nothing added later. Allow 1 to 2 working days longer outside NSW, QLD and VIC. Your complete delivered price is confirmed before you pay.

Distribution. Printing flyers and getting them into letterboxes are separate jobs, and the second usually costs more than the first. Our letterbox drop calculator sizes a run against a suburb before you order, so you are not printing 5000 for a catchment that holds 1800.

Artwork, sometimes. Setting up supplied artwork is free with every print order. Design made from nothing is quoted per job.

1. What size? A DL and an A4 are both “a flyer” and one is about twice the other. A price without a size is not a price.
2. One side or two? Unlike business cards, a second side on a flyer is a real cost, and a quote that does not say is usually quoting one.
3. What stock? 150gsm is standard. Lighter is not cheaper here, for the reason above.
4. Per flyer, or the total? Per-flyer figures are almost always the top of the ladder.
5. Including GST and delivery? The two most common ways a quote comes in under another one.